The vast majority of new healthcare practitioner graduates will launch their clinical practice as an employee or associate at an established clinic. One of the most challenging aspects of this process is finding the right clinic location and securing an employment relationship with the clinic owner that aligns with both your clinical and business objectives. In my experience however, most new graduates are underprepared for discussions with clinic owners and often forget to showcase the value they bring to the table as a new practitioner to the clinic.
Business management skills don't often come as second nature to most of us as healthcare practitioners private practice. I first started to gain my business acumen as a part-time clinical assistant in a multi-disciplinary health centre while a student in chiropractic college. Over the years, I have added to my business skillset and gained valuable insight into what makes successful practitioners and clinics.
One of the greatest channels to grow your practice is through consistent referrals from other healthcare practitioners (medical doctors, massage therapists, physiotherapists). However, it’s important not to assume that other healthcare professionals truly understand what you do.